Skip to content
Vexel

Every feature, on one page.

Everything Vexel Sync does for your store, from the first feed to your Facebook ads.

Included in every plan, except items marked Pro+ (Pro and Business).

Automatic sync

Your suppliers' feeds flow into WooCommerce on their own, each on its own schedule.

  • We do the setup

    We connect the feeds, map the fields and set up the rules. You check the result.

  • Any feed format

    XML, JSON, CSV and Excel. The format is detected automatically.

  • From a link or a file

    We pull the feed from the supplier's link, including password-protected ones. If they email you a file, you upload it.

  • Even messy feeds

    However deeply the products are nested inside the file, we find them.

  • A schedule per supplier

    Each supplier updates at its own pace. Up to hourly, or every 15 minutes on Business.

  • Sync with one click

    Pro+

    No waiting for the schedule. Run one supplier or all of them whenever you want.

  • Pause any time

    Pause every sync, or just one supplier, without touching the others.

  • Late file warnings

    If a supplier that sends files didn't send one on time, you get a notification in the app.

Stock that stays right

Customers see what's actually available, not what was available yesterday.

  • Quantity and availability

    Every sync updates quantities and the in stock or out of stock status.

  • New, changed, removed

    New products go in, changes go through, removed ones come off. Before the next customer sees them.

  • Gentle removal

    When a product disappears from the feed, we wait a little before hiding it. You choose draft or out of stock.

Prices and margin

From supplier cost to your retail price, with your own rules.

  • One margin for everything

    One percentage for the whole catalog, set together during setup.

  • Margin per brand, category or product

    Pro+

    A different percentage for each brand, category or single product. The most specific rule wins.

  • Tiers by cost

    Pro+

    A higher percentage on cheap items and a lower one on expensive items, automatically.

  • Preview before saving

    Pro+

    Enter a cost and see the final price before anything changes in the store.

  • Update every price at once

    Pro+

    Change a rule and the whole catalog is recalculated, with live progress.

  • Sale prices

    Sales from the feed with start and end dates. The sale price is always below the regular price.

  • VAT and Greek number formats

    We strip VAT from prices that include it and read formats like 1.234,50 correctly.

Categories and brands

Pro+

Supplier categories become yours, and no new category or brand lands in your store without your approval.

  • Mapping on 3 levels

    Each supplier category goes to the right one of yours, up to three levels deep.

  • You approve

    New categories and brands wait for your approval before they appear in the store.

  • Suggestions that learn

    The system suggests mappings based on what you've already decided.

  • New WooCommerce categories

    If a category is missing from the store, you create it from the app.

  • Merge categories

    Merge two categories and the products move over on their own.

  • Brands on every product

    Approve a brand once and it's applied to every matching product.

Complete product data

Clean titles, barcodes, dimensions and images, without lifting a finger.

  • Clean titles

    During setup we strip supplier codes from the start of titles and fix capitalization, keeping units correct.

  • Barcodes that stick

    EANs are cleaned up and stay on the product, even if the supplier stops sending them.

  • Weight and dimensions

    They go into WooCommerce, even when the supplier sends them in separate fields.

  • Images and gallery

    Images are downloaded and attached to the product on their own, in the right order.

  • No duplicate images

    An image that already exists isn't uploaded again, so the media library stays clean.

Catalog safety

A broken feed never empties your store, and your own edits stay put.

  • Your edits stay

    Names, descriptions and images you changed in WooCommerce aren't overwritten by the sync.

  • Locked fields

    Lock any field, on one product or a whole supplier, and the feed won't touch it.

  • Empty feed? No changes

    If a supplier sends an empty file, your catalog stays as it is.

  • A brake on mass removals

    If a large share of products (over 20%) suddenly vanishes from the feed, the sync stops instead of removing them.

  • Resumes where it stopped

    If something interrupts a sync, it picks up on its own without starting over.

  • Easy on your store

    If WooCommerce starts struggling, the sync backs off instead of adding load.

  • A review list

    Anything that needs your decision lands in one list: missing images, unmapped categories, differences with the store, deleted products.

  • Resolve in bulk

    Accept or reject one by one or all at once, and the changes go to the store.

Many suppliers, one catalog

When two suppliers carry the same product, you know which one wins.

  • Pick the supplier

    By default the cheapest supplier with stock wins. For any product you can pin a specific supplier.

  • No duplicate products

    The same barcode at two suppliers means one product in the store, at the lower cost.

  • Links to what you already have

    If a product already exists in WooCommerce, we recognize it instead of creating a second one.

Insights on your margin

Pro+

We show you what needs attention before you notice it in sales.

  • Below cost

    Spot products selling at or below cost right away.

  • Shrinking margin

    Cost went up and your price didn't? You see it before you lose money.

  • Frequent stockouts

    Products that keep selling out, and products at risk of being discontinued.

  • Cheaper elsewhere

    The same product costs noticeably less at another of your suppliers.

  • Opportunities and new arrivals

    Fast movers you don't list yet, and what's new from each supplier.

  • Trends and top movers

    Charts over 7, 30 or 90 days or 12 months, and the biggest price changes per supplier.

  • Profit from your orders

    Profit and margin based on your store's actual orders.

Feeds for Skroutz, Google and Facebook

Pro+

Your catalog on marketplaces, always current, without manual exports.

  • Skroutz XML

    Refreshes on its own with every sync, with the availability label you set.

  • Google Shopping and Facebook

    Feeds for Google Shopping and Facebook Catalog, from the same catalog.

  • A different price per channel

    Your Skroutz price can differ from your store's, with its own margin and its own categories.

  • The right VAT per product

    24%, 13% or 6%, depending on each product's tax class.

  • A private link

    Each feed has its own link, which you can change whenever you want.

Ad-ready images for Facebook and InstagramPro+

Want your ads to look like the big brands' ads?

The photos in your Facebook feed become ready-made ad images, with your logo, price and labels that catch the eye.

  • Your logo on every product

    Upload your logo once and it goes on every image in the catalog.

  • Price and labels on the image

    Free shipping, on sale, discount percentage, in stock, ending soon, new.

  • Labels that are always true

    Every label comes from real data. Offer over? The label leaves the image on its own.

  • 5 layouts, including multi-photo

    One photo, or 2, 3 or 4 combined from the product gallery, so the whole product shows in every ad placement.

  • Your own style

    Choose colors, font and label style, with a live preview on your own products.

  • They update themselves

    Price or stock changed? The image is rebuilt on the next sync.

Everything in one dashboard

See what changed, when and why.

  • Overview

    Products, suppliers, the last sync and anything that needs attention, at a glance.

  • Live changes

    Every change shows up as it happens, with the old and new value.

  • Sync history

    A report for every sync: what changed, what failed and how long it took.

  • A filterable catalog

    Search and filter by supplier and status, with per-product editing.

  • Built-in guide

    Step-by-step instructions for every screen, in Greek and English.

Team

Bring your colleagues in, with the access you choose.

  • Invite by email

    Invite colleagues to your account with one email.

  • Roles

    Admin with full access, or view only.

Billing without surprises

You know what you pay and you can change it yourself.

  • Monthly or annual

    Annual billing gets you 2 months free and free setup.

  • All from the app

    Change plan or card, or cancel, on your own whenever you want.

  • Usage and limits

    See how many products and suppliers you use against your plan.

  • 14-day guarantee

    If it's not for you, we refund the subscription within 14 days.

Infrastructure
  • Servers in Europe (Germany)
  • Encrypted store credentials
  • Your data is yours
  • Custom integrations on request

Stop doing your shop's busywork

Get started today and see it on your own shop. Prefer a walkthrough? Book a 30-minute call.

  • Card payment
  • Free call
  • No lock-in

Support in Greek and English, by email and call. We set everything up together

Or call us: 231 777 3800

Book a 30-minute call

See it running live on your own shop. We'll get back within 24 hours.

How many suppliers?
How many products?

Your details stay with us. No newsletters you didn't ask for, no third-party calls.